Toyota has overtaken BMW as the most valuable automotive brand, an annual ranking of the world's top brands shows.
The value of the Toyota, Mercedes-Benz, Audi and Hyundai brands improved by double-digit percentages compared with 2012, largely because of strong demand in China and the United States, according to the BrandZ Top 100 Most Valuable Global Brands study released by market research company Millward Brown today.
Toyota's 2013 brand value rose 12 percent to $24.5 billion largely because of its significant inroads in the hybrid market, according to…
One Toyota Celebrates Chinese New Year
Red envelopes available for free at One Toyota
Today, we here at One Toyota of Oakland are happy to say the answer to such speculation is indeed a matter of when, not if. Toyota is indeed…