One Toyota model that we at One Toyota of Oakland have seen gain a lot of interest is the 2012 Toyota Yaris. In its 3^rd generation the sales for the Yaris have gone up 140% for April and 70% for the year.

With the incredible gas mileage that the Yaris gets it is not surprise that it is so popular with the rising gas prices. Do not mistake the Yaris for a cheap tin box, just because it is affordable does not mean it is cheaply made.

So let us break this down for you. The Yaris has a…

With the price of gas going up the demand for compact vehicles is rising as well. Many people from the Oakland, CA area are making their compact car choice the 2012 Toyota Corolla to save money at the pump.

Specifically, last month, Toyota sold 24,804 Corolla models, which marks a 2.4-percent increase over last year's sales. Smooth and steady. Meanwhile, almost every other competing automaker within the compact segment actually saw a decrease in sales. From the second-place Civic to the last-place Mazda3, nearly every competing model failed to meet their sales numbers from the previous year…

Toyota/Save Mart 350

Road-course racing has become the latest rage on the NASCAR Sprint Cup Series circuit, featuring more beatin' and bangin' than any short track. And nowhere is that more evident than at the Toyota/Save Mart 350 in Sonoma, slated for June 22-24, in 2012.

It wasn't very long ago that an anthropomorphic car was something out of science fiction. KITT, Carrie, and even Herbie the Love Bug wowed audiences with their ability to talk back to drivers. Today, in-vehicle infotainment systems have taken us one step closer forging a connection between man and machine that was once thought impossible, as many are able to relay voice messages back to users.

So what's the next logical step in…

Exciting things are happening at Toyota. As the Japanese automaker continues to thrive around the world, it's begun to enter emerging automotive markets in addition to the established ones where it's already known. Doing so requires Toyota to re-strategize on a level that it's never had to before. By doing this, the company hopes to speed up decision making, find new ways to market its vehicles around the world, and cut production…

Toyota has always been known for breaking boundaries. One of its most successful breakthroughs has been pioneering the hybrid vehicle industry with its Toyota Prius family. Now, Toyota is ready to break even more rules by entering a hybrid vehicle in the iconic Le Mans race- one of the longest and most difficult races in the world. The Le Mans race will take place in June.

Le Mans is known for being an "endurance" race. Top competitors will cover over five-thousand kilometers, making it six times longer than the Indianapolis 500 race and nearly eighteen times longer than a standard…

Have you ever dreamed about zooming around the track in your very own pace car? Well, Toyota has the solution. Although the Japanese automaker won't be providing you with your own NASCAR track, several of its dealers have joined together for one of the coolest giveaways this year. One lucky winner will walk away from the 2012 Chicago Auto show with an exact replica of the 2012 Toyota Camry Pace Car, which will be the first from a non-domestic automaker to appear at the famous Daytona 500 race this year.

Open to all legal U.S. residents 18+ within…